Ahrefs vs Majestic
Every Ahrefs Plan Includes One Seat — Price It Per Person, Not Per Plan
Majestic Prices in Seven Kinds of Unit — You Cannot Estimate Your Usage Before Buying
The short answer
- Entry price
- Ahrefs starts at $29/month; Majestic starts at $49.99/month. Ahrefs is $20.99 a month cheaper to start. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- We rate Ahrefs higher — 4.4/5 against 3.7/5.
- Price against rating
- Ahrefs is both the cheaper of the two and the higher rated, which is unusual in this category and makes it the easier default here.
- Against the rest of the category
- Of the 6 seo content tools we have reviewed that publish a starting price, Ahrefs is the 2nd cheapest to start and Majestic the 4th.
Ahrefs
from $29/monthLite $129, Standard $249, Advanced $449 — and all three include exactly one user. Extra seats run $40 to $80 a month each, so a three-person team on Standard is $369, not $249. There is a $29 Starter plan and a free tier most people never hear about.
What works
- ✓ Starter at $29/month exists and is rarely mentioned in comparisons
- ✓ Ahrefs Free gives access without a paid plan at all
- ✓ Standard at $249 covers 20 projects, 2,000 tracked keywords and 2 years of historical data
- ✓ Crawl credits are large: 100,000 on Lite, 500,000 on Standard, 1,500,000 on Advanced
What does not
- ✗ Every standard plan — Lite, Standard and Advanced alike — includes just 1 user
- ✗ Extra seats are $40/month on Lite, $60 on Standard and $80 on Advanced
- ✗ Lite caps historical data at 6 months, which undercuts trend work
- ✗ Content Kit and Report Builder are separate add-ons from $99/month each
Majestic
from $49.99/monthLite is $49.99, Pro is $99.99, API is $399.99. Each plan is defined by seven separate unit allowances — analysis units, retrieval units, index item units, report units, data rows, analysis depth and users — and none of them map to anything you can count before you have used the tool.
What works
- ✓ Lite at $49.99 is among the cheapest entry points for dedicated backlink data
- ✓ Annual billing cuts the monthly equivalent to $41.67 on Lite and $83.33 on Pro
- ✓ Pro multiplies the Lite allowances 20-fold for double the price
- ✓ Every allowance is published per plan rather than hidden behind a sales call
What does not
- ✗ Seven different unit types, none of which mean anything until you have spent them
- ✗ Lite and Pro both include exactly 1 user — the 5-user plan costs $399.99
- ✗ The cost of additional seats is not stated on the pricing page
- ✗ Lite's 5,000 analysis depth is a hard ceiling on large-site link analysis
Who should pick which
Pick Ahrefs if this is the thing that matters most to you:
Starter at $29/month exists and is rarely mentioned in comparisons.
What most often rules it out: Every standard plan — Lite, Standard and Advanced alike — includes just 1 user.
Pick Majestic if this is the thing that matters most to you:
Lite at $49.99 is among the cheapest entry points for dedicated backlink data.
What most often rules it out: Seven different unit types, none of which mean anything until you have spent them.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what Ahrefs or Majestic do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.