Best CRM & Sales Automation Tools
The best CRM systems ranked for ease of use, features, and value. Find the right CRM for your team.
GoHighLevel
Best all-in-one CRM for agencies — replaces 6+ tools with one platform at a fraction of the combined cost
✓ Replaces email, SMS, CRM, funnels, and more
✓ White-label for agencies
Close CRM
Best CRM for sales teams that live on the phone — built-in calling and SMS is the best in the category
✓ Best built-in calling (VoIP)
✓ Excellent email sequences
HubSpot CRM
Best free CRM on the market — but the free tier is a funnel into an expensive ecosystem
✓ Genuinely powerful free CRM
✓ Excellent contact management
ActiveCampaign CRM
Best marketing + CRM combo for SMBs — when you need email automation and sales pipeline in one platform
✓ Best email + CRM integration in class
✓ Deep automation across marketing and sales
Less Annoying CRM
Best CRM for very small teams and solopreneurs — does exactly what it says with no bloat
✓ Genuinely simple and easy to use
✓ Flat $15/user pricing
Pipedrive
Best sales-focused CRM for small-to-mid businesses — visual pipeline is unmatched for simplicity
✓ Best visual sales pipeline
✓ Easy to set up and use
EngageBay
Best HubSpot alternative for budget-conscious teams — all-in-one at a fraction of HubSpot's price
✓ Free CRM + email + support in one
✓ Best HubSpot alternative on price
Salesforce
The enterprise standard — infinitely customizable and powerful, but overkill and overpriced for SMBs
✓ Infinite customization
✓ Largest app ecosystem (AppExchange)
Salesmate
Best underrated CRM for sales teams — built-in calling, texting, and email make it a true all-in-one for outbound
✓ Built-in calling and SMS
✓ Good email sequences
Copper CRM
Best CRM for Google Workspace users — deep Gmail integration makes it invisible and effortless to use
✓ Best Gmail/Google Workspace integration
✓ Automatic data entry from emails
Folk
Modern, design-forward CRM for relationship-driven businesses — refreshingly simple but still maturing as a platform
✓ Beautiful and modern UI
✓ Excellent contact enrichment
Nutshell
Best CRM for teams who want simplicity and great support without sacrificing sales features
✓ Excellent customer support
✓ Simple and clean UI
Freshsales
Solid and affordable CRM with good AI features — best value choice in the mid-market segment
✓ Built-in phone and email
✓ Freddy AI scoring
Monday.com CRM
Good project management CRM hybrid, but dedicated CRMs are better at sales pipeline management
✓ Excellent visual customization
✓ Good for hybrid PM/CRM use cases
Streak CRM
Best Gmail CRM — lives entirely in your inbox with a solid free plan and minimal setup required
✓ Best Gmail integration available
✓ Free plan is genuinely useful
Zoho CRM
Best value CRM for SMBs not afraid of complexity — deep features at half the cost of HubSpot
✓ Feature-rich at every price tier
✓ Best Zoho ecosystem integration
Nimble
Best relationship-focused CRM for small teams — social data enrichment is uniquely valuable for networked sellers
✓ Best social data enrichment
✓ Good contact intelligence
Insightly
Good project delivery CRM for service businesses — unique project management integration, but not a sales-first CRM
✓ Good project delivery features
✓ CRM + project management
Agile CRM
Budget CRM with a free plan, but technical issues and dated UI significantly undermine the value proposition
✓ Free plan for up to 10 users
✓ Marketing + sales + service combined
Keap CRM
All-in-one CRM with payments for service businesses — powerful concept, brutal price, complex interface
✓ CRM + email + payments in one
✓ Good for service businesses
Our #0 Recommendation
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