Nimble Sells One Plan and Five Add-Ons — The Second List Is the One to Read

Nimble does something the rest of this category does not: it sells one plan.

$29.90 per seat per month billed monthly, or $24.90 billed annually — about a 17% saving. That is the whole tier structure. No Starter/Professional/Enterprise ladder, no feature two tiers up, no working out which column you belong in.

For anyone who has spent an afternoon comparing three-column pricing grids, that simplicity is worth something real.

Then you scroll, and there is a second price list:

None of that is hidden — it is all published. But the honest price of this product is the plan plus whichever of those five you actually need, and the $29.90 figure that circulates is the first line only.

Included group messaging is 1,000 messages per licence per month.

That is the number most likely to surprise you, because "CRM with email" implies emailing your contacts, and 1,000 messages against 25,000 included contact records is a ratio of one message per 25 contacts per month.

The upgrades are published:

• $15 for 2,000 emails
• $69 for 10,000 emails
• $99 for 25,000 emails

Note the shape of that curve. Per email, $15/2,000 is $0.0075; $99/25,000 is $0.0040. It gets cheaper with volume, which is fair — but emailing your full 25,000-record database once a month is $99/month on top of every seat, and that is a different product to the one the headline price describes.

Work out your monthly send volume before anything else here. It is the number that decides whether this is a $29.90 tool or a $130 one.

A two-person team wanting the CRM, email marketing and 10,000 sends a month:

``` 2 seats × $24.90 (annual) $49.80 Email Marketing add-on $15.00 Group messages, 10,000 $69.00 -------- $133.80 / month ```

$1,605.60 a year — a defensible price for what it does, and 2.7× the seat-only figure. That is the number to carry into a comparison, not $29.90.

Worth saying clearly, because the add-on list above reads critically and the base allowance deserves credit.

25,000 contact records included at under $30 a seat is a lot. Several competitors meter contacts far more aggressively, and the overage price here — $10/month per additional 10,000 — is mild rather than punitive.

Storage is thinner: 2GB per user, upgradeable at $10/month per 10GB. For a CRM storing notes and the occasional attachment that is fine; for one where people attach proposals and decks it is a line you will cross.

The trade for simplicity is that there is no cheaper tier to start on. Every seat is $29.90 or $24.90 from day one, whether that person is a full-time salesperson or someone who looks at the pipeline on Fridays.

Tiered competitors let you mix — a couple of full licences and several cheap view-only ones. Nimble does not offer that on this page, so occasional users cost the same as daily ones, and a team with several light-touch participants pays a premium for the simplicity.

A previous version of this review called the social data enrichment "uniquely valuable." That was never sourced and has been removed — enrichment quality varies by contact and region, and a claim of uniqueness would require testing competitors' enrichment side by side, which nobody here has done. What is on the record is the price: $10/month per 100 credits.

If you need marketing automation as the core of the job, this is a relationship CRM with an email add-on, and the 1,000-message base allowance shows where the product's centre of gravity sits.

If most of your team are occasional users, a single-price-per-seat model charges full freight for people who log in twice a month.

One plan at $24.90 annually with 25,000 records is clean, simple pricing, and the add-on prices are all published rather than quoted.

Just build the whole bill before comparing. Seats, plus email marketing at $15, plus whatever your real send volume costs — for a two-person team sending 10,000 emails a month that is $133.80, not $29.90.

The single Business plan price ($29.90 monthly, $24.90 annually), 25,000 contact records, 2GB per user storage, the 1,000-messages-per-licence-per-month group messaging limit, and every add-on price — email marketing $15/company/month, web forms and web chat $12/team/month, data enrichment $10/month per 100 credits, $10/month per additional 10,000 contacts, $10/month per additional 10GB, and group message upgrades at $15, $69 and $99 — are from Nimble's own pricing page, checked 11 August 2026.