Best CRM &amp; Sales Automation Tools

4.4/5

From $19/month

GoHighLevel Pricing

The $97 Starter plan carries unlimited contacts and unlimited users but only 3 sub-accounts. Unlimited sub-accounts is $297, and SaaS Mode — the reason most agencies come here — is $497. Telecom and AI usage is billed on top of all three.

4.3/5

From $97/month

HubSpot's Free CRM Has Two Ceilings, and Seats Is the One That Gets You

The free CRM is genuinely free with no time limit — but it stops at 2 users and 1,000 contacts. Starter is advertised at $7 per seat on annual billing against $20 month-to-month, so the first real decision is a year paid up front.

See site

Less Annoying CRM Is $15 Per User With No Upgrade Tier — Here Is What That Costs You

$15 per user per month, one price, no tiers, and nothing locked behind an upgrade. That removes the pricing trap that defines this category — and it also removes the upgrade path, which is the part worth thinking about before you commit a team to it.

From $15/month

Cheaper GoHighLevel Alternatives That Still Do Everything

Most agencies searching this do not have a price problem — they have a rebilling problem. If you genuinely need white-label sub-accounts, nothing cheaper replaces GoHighLevel. If you do not, a flat-priced all-in-one removes the variable bill entirely for a fraction of the cost.

From $97/month

ActiveCampaign CRM Review

Best marketing + CRM combo for SMBs — when you need email automation and sales pipeline in one platform

From $29/month

Pipedrive Review

Best sales-focused CRM for small-to-mid businesses — visual pipeline is unmatched for simplicity

From $24/month

EngageBay's Free Plan Allows 15 Users — Its $14.99 Paid Plan Allows 500 Contacts

Free is genuinely free for teams up to 15 members, capped at 250 contacts. Every paid tier is priced per user — Basic $14.99, Growth $64.99, Pro $119.99 — so a five-person team on Growth is $324.95 a month. The contact limits are what you buy; the per-user multiplier is what you pay.

See site

What a 15-Client Agency Actually Pays for GoHighLevel

The sticker price is $97, $297 or $497. The bill is those numbers plus telecom, plus AI, plus per-location add-ons — and only the sticker is fixed. If you cannot rebill usage to clients, the model stops working before you notice.

From $97/month

#10

Salesforce Review

The enterprise standard — infinitely customizable and powerful, but overkill and overpriced for SMBs

From $25/month

#11

Salesmate Review

Best underrated CRM for sales teams — built-in calling, texting, and email make it a true all-in-one for outbound

From $29/month

#12

Copper's Basic Plan Holds 2,500 Contacts But Only 25 Companies

Basic is $29 a seat monthly or $23 annually, and it caps at 2,500 contacts — but just 25 companies. Professional lifts contacts to 15,000 and companies only to 50. For B2B work the company limit runs out long before the contact limit does.

From $23/month

#13

The Switching Costs Nobody Mentions When You Leave GoHighLevel

The monthly saving is easy to calculate and usually real. The costs that decide whether switching was worth it are your phone numbers, your automations, and your clients' patience — and none of them appear on a pricing page.

From $97/month

#14

Folk Review

Modern, design-forward CRM for relationship-driven businesses — refreshingly simple but still maturing as a platform

From $25/month

#15

Nutshell Review

Best CRM for teams who want simplicity and great support without sacrificing sales features

From $19/month

#16

Streak's Mail Merge Is 1,500 a Day on Every Tier — Including the $129 One

Pro, Pro+ and Enterprise all carry the same 1,500-per-day mail merge limit, so 2.6× the price buys no extra sending. What does scale is AI credits — 20, 150 then 500 per user a month. And on a personal Gmail account Google's own 400-a-day cap applies before Streak's does.

From $49/month

#17

Freshsales Review

Solid and affordable CRM with good AI features — best value choice in the mid-market segment

From $15/month

#18

Monday.com CRM Review

Good project management CRM hybrid, but dedicated CRMs are better at sales pipeline management

From $15/month

#19

Zoho CRM Review

Best value CRM for SMBs not afraid of complexity — deep features at half the cost of HubSpot

From $20/month

#20

Nimble Sells One Plan and Five Add-Ons — The Second List Is the One to Read

One plan, $29.90 per seat monthly or $24.90 annually, with 25,000 contact records. Then a second price list: email marketing $15, web forms $12, data enrichment $10, extra contacts $10, extra storage $10 — and group messaging capped at 1,000 messages per licence per month.

3.7/5

From $29.90/month

#21

Insightly's AppConnect Carries a $3,000 Setup Fee — Printed on the Pricing Page

CRM is $29, $49 or $99 per user a month. But Insightly is four separately priced products — CRM, Marketing, Service and AppConnect — and AppConnect states a required technical setup of $3,000 on top of a subscription that starts at $249 a month. Price the stack, not the CRM.

3.6/5

From $29/month

#22

Keap Costs $299 a Month and You Cannot See the Whole Bill Before You Call

One plan, starting at $299/month with 2 user licences. Extra users are $39/month each, contact pricing is tiered and not shown, and an implementation package is required with no price published. Three of the four lines on your invoice need a sales call.

3.3/5

From $299/month

#23

Agile CRM Review

Budget CRM with a free plan, but technical issues and dated UI significantly undermine the value proposition

3.3/5

See site

#24

Keap CRM Review

All-in-one CRM with payments for service businesses — powerful concept, brutal price, complex interface