GoHighLevel vs HubSpot CRM
GoHighLevel Pricing: What $97 Buys, and What Lands on Top of It
HubSpot's Free CRM Has Two Ceilings, and Seats Is the One That Gets You
The short answer
- Entry price
- HubSpot CRM does not publish a single starting price we can rank against GoHighLevel's $97/month, so we do not rank them. A zero in our data means one of two opposite things — a genuine free tier, or a product that is not sold at a fixed monthly rate at all — so calling either one "cheapest" would be wrong.
- Our rating
- 4.3/5 against 4.2/5. That gap is inside our own margin, so treat these as rated level and decide on the specifics below rather than on the score.
GoHighLevel
from $97/monthThe $97 Starter plan carries unlimited contacts and unlimited users but only 3 sub-accounts. Unlimited sub-accounts is $297, and SaaS Mode — the reason most agencies come here — is $497. Telecom and AI usage is billed on top of all three.
What works
- ✓ Unlimited contacts and unlimited users on every plan, including the $97 Starter
- ✓ $297 Unlimited lets you rebill phone and email to clients at no markup
- ✓ $497 Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup
- ✓ Ships changes constantly — the public changelog carried entries on four separate days in the first ten days of August 2026
What does not
- ✗ Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change
- ✗ Usage-based telecom and AI charges sit on top of the plan price and are not in the headline number
- ✗ SaaS Mode, the feature the agency pitch is built on, is only on the $497 tier
- ✗ Breadth costs depth — its Google Ads keyword management was capped at 40 keywords until August 2026
HubSpot CRM
see siteThe free CRM is genuinely free with no time limit — but it stops at 2 users and 1,000 contacts. Starter is advertised at $7 per seat on annual billing against $20 month-to-month, so the first real decision is a year paid up front.
What works
- ✓ Free forever with no time limit and no credit card — not a trial
- ✓ 1,000 contacts on the free tier, which is more than most small teams reach in year one
- ✓ Starter is $7 per seat billed annually, one of the cheapest paid CRM entries available
- ✓ Free tier includes the Smart CRM foundation, not a crippled demo version
What does not
- ✗ Free is capped at 2 users — a third person on the team ends it, regardless of contact count
- ✗ The $7 seat price is annual billing; month-to-month is listed at $20, nearly three times as much
- ✗ Free tier puts HubSpot branding on meeting scheduling and other customer-facing features
- ✗ Starter limits you to 3 email templates, 3 canned snippets and 1 deal pipeline
Who should pick which
Pick GoHighLevel if this is the thing that matters most to you:
Unlimited contacts and unlimited users on every plan, including the $97 Starter.
What most often rules it out: Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change.
Pick HubSpot CRM if this is the thing that matters most to you:
Free forever with no time limit and no credit card — not a trial.
What most often rules it out: Free is capped at 2 users — a third person on the team ends it, regardless of contact count.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what GoHighLevel or HubSpot CRM do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.