Best Social Media Tools
Scheduling, analytics, monitoring — the best social media tools for teams of every size.
Brandwatch
The most powerful social listening and consumer intelligence platform — enterprise-grade and enterprise-priced
✓ Best social listening database
✓ Excellent consumer intelligence
Publer
Best Hootsuite alternative — packed with features at a fraction of the cost with an excellent free plan
✓ Exceptional free plan
✓ Best price-to-feature ratio
Metricool
Best value social media + analytics tool — covers competitors, ads, and scheduling at an unbeatable price
✓ Best analytics for the price
✓ Competitor benchmarking included
SocialBee
Best content recycling and category-based scheduling tool — solves the 'always posting' problem brilliantly
✓ Best content recycling and reposting
✓ Category-based scheduling is unique
Vista Social
Best Hootsuite alternative for agencies — excellent feature-to-price ratio with strong client management
✓ Excellent price-to-feature ratio
✓ Good client collaboration features
Agorapulse
Best full-featured social media management platform at mid-market pricing — strong inbox and analytics
✓ Excellent social inbox
✓ Good analytics and ROI reporting
Buffer
The cleanest social media scheduling tool — best for small teams who value simplicity over feature bloat
✓ Cleanest UI in the category
✓ Excellent free plan (3 channels)
Sprout Social
Best enterprise social media platform — premium tool with premium results for teams that can justify the cost
✓ Best social listening in the category
✓ Excellent analytics and reporting
Emplifi
Strong enterprise social media management platform — good analytics and social care features for large teams
✓ Strong enterprise-grade analytics
✓ Social care (customer service) features
Loomly
Best collaboration-focused social media tool — approval workflows and client communication features are excellent
✓ Best approval workflows for agencies
✓ Good content collaboration
Later
Best visual content planner for Instagram — link in bio and visual calendar are market-leading features
✓ Best visual content calendar
✓ Excellent Instagram integration
Sendible
Best agency-focused social media tool — white-label and client management features justify the agency pricing
✓ Best white-label for agencies
✓ Good client management features
Tailwind
Best Pinterest and Instagram scheduling tool — Tailwind Create for visual content generation is genuinely innovative
✓ Best Pinterest scheduling in the industry
✓ Tailwind Create for visual content
Iconosquare
Best deep analytics for Instagram and Facebook — strong for brands that prioritize data over scheduling
✓ Deep Instagram/Facebook analytics
✓ Excellent competitive benchmarking
Keyhole
Best hashtag and influencer campaign tracking tool — niche use case done well
✓ Excellent hashtag campaign tracking
✓ Good influencer analytics
MeetEdgar
Pioneer of content recycling for social media — good concept but expensive relative to SocialBee which does more
✓ Original content recycling platform
✓ Simple category scheduling
Mention
Solid mid-market social listening tool — not as deep as Brandwatch but accessible for growing businesses
✓ Good social listening coverage
✓ Accessible pricing vs. Brandwatch
CoSchedule
Best marketing calendar and project management tool for content teams — but a mediocre social scheduler
✓ Best marketing calendar in the industry
✓ Good task and project management integration
Hootsuite
Most established social media platform, but has priced itself into irrelevance for most small businesses
✓ Most integrations in the category
✓ Strong team features
Planoly
Good Instagram visual planner but falling behind competitors on multi-platform support and analytics
✓ Clean visual Instagram planner
✓ Auto-publishing works reliably
Our #0 Recommendation
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