Best Email Marketing Platforms
We tested every major email marketing platform. Here are the best options for every use case and budget.
Klaviyo
The best email platform for ecommerce — unmatched Shopify integration and revenue attribution
✓ Best Shopify/ecommerce integration
✓ Excellent revenue attribution
ActiveCampaign
The best marketing automation platform for small-to-mid businesses — deep automation at a fair price
✓ Best-in-class visual automation builder
✓ Strong CRM included
Iterable
Enterprise-grade cross-channel marketing automation — powerful, but priced and scoped for large teams only
✓ Best enterprise-grade automation
✓ True omnichannel (email, SMS, push, in-app)
Omnisend
Best email + SMS ecommerce platform for Shopify stores not ready to pay Klaviyo prices
✓ Email + SMS + push notifications
✓ Excellent pre-built automation workflows
Kit (ConvertKit)
Best email platform for creators and solopreneurs — simple, powerful, and creator-focused
✓ Creator-first design
✓ Excellent subscriber segmentation
MailerLite
Best-designed email platform in the budget category — clean UI, strong free plan, and growing feature set
✓ Best UI/UX in budget segment
✓ Generous free plan (1,000 subscribers)
Brevo
Best free/affordable email marketing platform for growing businesses — generous limits and multi-channel support
✓ Generous free plan (300 emails/day)
✓ SMS + WhatsApp + email in one
Flodesk
Best-looking emails in the industry — perfect for visual brands but limited on automation depth
✓ Most beautiful email designs
✓ Flat-rate pricing (no contact limits)
HubSpot Email Marketing
Best free email marketing tied to a CRM — if you're already using HubSpot, the email is a no-brainer
✓ Free CRM + email combo
✓ Deep personalization with CRM data
GetResponse
Surprisingly full-featured platform at an affordable price — good for businesses wanting email, landing pages, and webinars in one
✓ Webinar hosting built in
✓ Good landing page builder
Moosend
Best budget email marketing platform — offers features that cost 5x more elsewhere, with solid deliverability
✓ Extremely affordable ($9/mo)
✓ Solid automation builder
Drip
Solid ecommerce email automation with good Shopify support, but Klaviyo has clearly won this race
✓ Good ecommerce automation
✓ Easy Shopify integration
SendGrid
Best transactional email infrastructure — not a marketing platform, but the gold standard for deliverability
✓ Industry-best transactional email
✓ Excellent deliverability
Zoho Campaigns
Best value email marketing if you're already in the Zoho ecosystem — confusing standalone
✓ Extremely affordable
✓ Tight Zoho CRM integration
Mailchimp
The original email platform — fine for beginners but outgrown by most serious marketers by year two
✓ Easy to start — good free plan
✓ Huge template library
Campaign Monitor
Beautiful email designer let down by high pricing and limited automation vs. modern alternatives
✓ Best drag-and-drop email designer
✓ Good template quality
Keap
Powerful all-in-one for small businesses but brutally expensive and complex for what most need
✓ CRM + email + payments combined
✓ Good automation builder
Benchmark Email
Decent free email tool for very small businesses — outgrown quickly and lacks modern features
✓ Free plan available
✓ Easy to use
AWeber
The original email marketing platform — free plan is decent, but growth has stalled vs. modern alternatives
✓ Free plan up to 500 subscribers
✓ Easy setup
Constant Contact
Long-established but now clearly outdated — struggling to compete with modern, cheaper alternatives
✓ Easy to use
✓ Good for local/small businesses
Our #0 Recommendation
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