Drip Review: Pricing, Features and Drawbacks

Drip is a email marketing tool designed to help businesses build and engage their email audience. Solid ecommerce email automation with good Shopify support, but Klaviyo has clearly won this race.

In this review, we'll cover everything you need to know before spending a dollar: what it does, how it's priced, where it shines, and where it falls short.

Our verdict: Solid ecommerce email automation with good Shopify support, but Klaviyo has clearly won this race

Drip offers a suite of features focused on its core email marketing use case:

• Core Functionality: The platform's primary strength is its main workflow — good ecommerce automation.
• Integrations: Visual workflow builder.
• Reporting: Good A/B testing.
• Usability: Requires patience — the UI has rough edges that slow workflows..

Drip starts at $39/month. Pricing scales based on contact count and sending volume.

Key pricing considerations:

• Limited SMS options
• Additional features may require higher-tier plans
• Annual billing typically offers a 15-20% discount

Best for:

• Teams that prioritize good capabilities
• Businesses already using complementary tools in the same ecosystem
• Organizations with the technical resources to manage the moderate learning curve

Not ideal for:

• Falling behind klaviyo on features situations
• Teams looking for an all-in-one solution
• Businesses that want simpler, more direct value from their tools

1. Good ecommerce automation

This feature works as advertised and provides real value in day-to-day use.

2. Easy Shopify integration

This feature works as advertised and provides real value in day-to-day use.

3. Visual workflow builder

This feature works as advertised and provides real value in day-to-day use.

4. Good A/B testing

This feature works as advertised and provides real value in day-to-day use.

1. Falling behind Klaviyo on features

This is a meaningful limitation that impacts real workflows on a regular basis.

2. Limited SMS options

This is a meaningful limitation that impacts real workflows on a regular basis.

3. Smaller integration ecosystem

This is a meaningful limitation that impacts real workflows on a regular basis.

4. Pricing is not competitive

This is a meaningful limitation that impacts real workflows on a regular basis.

What stands out: good ecommerce automation and easy shopify integration.

Where it falls short: Falling behind Klaviyo on features and limited sms options.

Before deciding on Drip, consider these alternatives:

• Bonfire Terminal — a sponsored alternative (affiliate link) worth comparing.
• Other tools in the email marketing category with overlapping functionality.
• Consider your actual use case before committing to an annual plan.

Rating: 3.8/5

Drip is a solid option for teams whose needs align with its strengths.

Solid ecommerce email automation with good Shopify support, but Klaviyo has clearly won this race

Should you buy it? If good ecommerce automation is your top priority and you can absorb the cost and learning curve, Drip delivers real value. But before you commit, read the section below.