Omnisend's Standard Plan Gives You 500 Contacts — Twice the Free Tier, For $11.20

Pro's headline is unlimited monthly emails. But it holds 2,500 contacts — and with 2,500 contacts, unlimited sending means you may email the same 2,500 people as often as you like.

For an ecommerce store the binding resource is almost always list size, not send volume. You are trying to grow the number of people you can reach. Unlimited sends to a capped list removes a constraint that was not the problem.

So the tier decision here is a contact-count decision, and the emails column is close to noise until your list is large.

Standard doubles Free's 250 to 500 for $11.20 a month.

A store with a working popup collects 500 email addresses in weeks, not months. So Standard is realistically a first-few-months plan rather than a destination, and the honest question when signing up is not "is $11.20 good value" but "how long until I am on Pro."

At 2,500 contacts, Pro at $41.30 is the real operating tier for a store with any traction. That is the number to compare against alternatives, and it is 3.7× the figure that gets quoted.

The page describes the Custom plan as being for "businesses with custom needs, large amount of contacts or email volume" without stating a price — so above 2,500 contacts, pricing becomes a conversation.

Omnisend publishes global SMS rates that fall with spend:

Pro states SMS "starting at $0.007", which is the top-volume rate — reachable only at $10,000 a month of SMS. The rate you will actually pay starting out is $0.009, and quoting the floor is a small piece of optimism worth correcting.

In practice: a single SMS campaign to 2,500 contacts costs $22.50 at the entry rate. Not large, but it is a per-send cost on top of the subscription, and SMS is the reason many stores choose this platform.

Free includes 500 web push notifications; Standard and Pro are unlimited.

Web push rarely appears in comparisons and is genuinely useful for ecommerce — cart abandonment and back-in-stock alerts reach people who never gave you an email address. Unlimited from $11.20 is a real inclusion rather than a token one.

If push is part of your plan, it materially improves Standard's value at a tier whose contact limit otherwise looks thin.

The page shows a 3-month prepay option: $33.60 for Standard and $123.90 for Pro, each marked −30%.

That is a straightforward discount on a short commitment, which is a gentler ask than an annual lock-in. If you know you are staying a quarter, it is money left on the table otherwise.

A previous version positioned this as the choice for "Shopify stores not ready to pay Klaviyo prices."

That comparison has been removed. It named a competitor's pricing as the reason to choose this product, and Klaviyo's paid tiers do not render to automated fetch — meaning the comparison could not be verified. A comparison you cannot check is an assertion, and the pricing structure above stands on its own without one.

If your list is already past 2,500, the published ladder ends and you are into Custom and a sales conversation — so get that quote before assuming this is the budget option.

If you do not sell physical products, much of the value here is ecommerce-specific: cart recovery, back-in-stock, product blocks. A general newsletter does not need it.

The free tier is real, web push is unlimited from $11.20, and the SMS rate card is published in full — all better than the category norm.

Just size it on contacts. Free is 250, Standard is 500, Pro is 2,500 with unlimited sends. For any store that is growing a list, Pro at $41.30 is the operating price, and "unlimited emails" is not the constraint being removed.

All plan names, monthly prices, contact limits, email and web-push allowances, the 3-month prepay figures ($33.60 and $123.90 at −30%), the Custom plan description and the full global SMS volume rate card ($0.009 / $0.0085 / $0.008 / $0.007) are from Omnisend's own pricing page, checked 11 August 2026. Users included per plan are not stated on that page.