Kit vs Omnisend
Kit's Free Plan Goes to 10,000 Subscribers. What's the Catch?
Omnisend's Standard Plan Gives You 500 Contacts — Twice the Free Tier, For $11.20
The short answer
- Entry price
- Kit starts at $33/month; Omnisend starts at $11.20/month. Omnisend is $21.80 a month cheaper to start, and Kit is 2.9× the entry price. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- 4.3/5 against 4.2/5. That gap is inside our own margin, so treat these as rated level and decide on the specifics below rather than on the score.
- Against the rest of the category
- Of the 7 email marketing tools we have reviewed that publish a starting price, Kit is the 7th cheapest to start and Omnisend the 1st.
Kit
from $33/monthTen thousand subscribers free with unlimited broadcasts is the most generous free tier in email marketing by a wide margin. The catch is real but narrow: the free plan sends broadcasts, not sequences, so you are buying automation when you upgrade — not capacity.
What works
- ✓ Free to 10,000 subscribers — 40× Mailchimp's free contact limit
- ✓ Unlimited email broadcasts on the free plan, not a monthly send cap
- ✓ Built for writers and creators; the editor gets out of the way
- ✓ You can grow a real audience before paying anything
What does not
- ✗ Creator starts at $33/month for 1,000 subscribers — the paid entry is high
- ✗ Automation is the upgrade trigger, and most people need it sooner than 10,000 subscribers
- ✗ Formerly ConvertKit; older articles and integrations still use the old name
- ✗ Design flexibility is deliberately limited — plain text by philosophy, not by accident
Omnisend
from $11.20/monthFree carries 250 contacts and 500 emails a month. Standard at $11.20 doubles the contacts to 500 and lifts sends to 6,000. Pro at $41.30 gives unlimited emails but still only 2,500 contacts — the unlimited is on the axis that was not constraining you.
What works
- ✓ The free plan is permanent, with 500 monthly emails and 500 web push notifications
- ✓ Pro removes the email send limit entirely
- ✓ SMS rates are published and fall with volume, from $0.009 to $0.007
- ✓ Web push is unlimited from the Standard tier upward
What does not
- ✗ Standard's 500 contacts is a very low ceiling for an ecommerce list
- ✗ Pro's 'unlimited emails' comes with only 2,500 contacts
- ✗ Users included per plan are not stated on any tier
- ✗ SMS is billed separately from every plan
Who should pick which
Pick Kit if this is the thing that matters most to you:
Free to 10,000 subscribers — 40× Mailchimp's free contact limit.
What most often rules it out: Creator starts at $33/month for 1,000 subscribers — the paid entry is high.
Pick Omnisend if this is the thing that matters most to you:
The free plan is permanent, with 500 monthly emails and 500 web push notifications.
What most often rules it out: Standard's 500 contacts is a very low ceiling for an ecommerce list.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what Kit or Omnisend do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.