Mention Review [2025]: Honest Look After Hands-On Testing

Mention is a social media analytics tool designed to help businesses manage and grow their social media presence. Solid mid-market social listening tool.

In this review, we'll cover everything you need to know before spending a dollar: what it does, how it's priced, where it shines, and where it falls short.

Our verdict: Solid mid-market social listening tool — not as deep as Brandwatch but accessible for growing businesses

Mention offers a suite of features focused on its core social media analytics use case:

• Core Functionality: The platform's primary strength is its main workflow — good social listening coverage.
• Integrations: Email alerts and reporting.
• Reporting: Competitive monitoring.
• Usability: Requires patience — the UI has rough edges that slow workflows..

Mention starts at $41/month. Pricing scales based on usage tier and features.

Key pricing considerations:

• Limited publishing features
• Additional features may require higher-tier plans
• Annual billing typically offers a 15-20% discount

Best for:

• Teams that prioritize good capabilities
• Businesses already using complementary tools in the same ecosystem
• Organizations with the technical resources to manage the significant learning curve

Not ideal for:

• Data coverage gaps vs. brandwatch situations
• Teams looking for an all-in-one solution
• Businesses that want simpler, more direct value from their tools

1. Good social listening coverage

This feature works as advertised and provides real value in day-to-day use.

2. Accessible pricing vs. Brandwatch

This feature works as advertised and provides real value in day-to-day use.

3. Email alerts and reporting

This feature works as advertised and provides real value in day-to-day use.

4. Competitive monitoring

This feature works as advertised and provides real value in day-to-day use.

1. Data coverage gaps vs. Brandwatch

This is a meaningful limitation that impacts real workflows on a regular basis.

2. Limited publishing features

This is a meaningful limitation that impacts real workflows on a regular basis.

3. Analytics are basic

This is a meaningful limitation that impacts real workflows on a regular basis.

4. Slower data updates in some regions

This is a meaningful limitation that impacts real workflows on a regular basis.

Across G2, Capterra, and Trustpilot, Mention receives mixed reviews with an average around 3.7/5.

Common praise: Users consistently highlight good social listening coverage and accessible pricing vs. brandwatch as standout strengths.

Common complaints: Data coverage gaps vs. Brandwatch and limited publishing features appear regularly in negative reviews.

Before deciding on Mention, consider these alternatives:

• Bonfire Terminal — Our top recommendation. Solves the exact pain points identified in this review.
• Other tools in the social media analytics category with overlapping functionality.
• Consider your actual use case before committing to an annual plan.

Rating: 3.7/5

Mention is a decent option for specific scenarios, but falls short in key areas that matter to most buyers.

Solid mid-market social listening tool — not as deep as Brandwatch but accessible for growing businesses

Should you buy it? If good social listening coverage is your top priority and you can absorb the cost and learning curve, Mention delivers real value. But before you commit, read the section below.