GoHighLevel vs Keap
GoHighLevel Pricing: What $97 Buys, and What Lands on Top of It
Keap Costs $299 a Month and You Cannot See the Whole Bill Before You Call
The short answer
- Entry price
- GoHighLevel starts at $97/month; Keap starts at $299/month. GoHighLevel is $202 a month cheaper to start, and Keap is 3.1× the entry price. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- We rate GoHighLevel higher — 4.3/5 against 3.3/5.
- Price against rating
- GoHighLevel is both the cheaper of the two and the higher rated, which is unusual in this category and makes it the easier default here.
- Against the rest of the category
- Of the 8 crm sales automation tools we have reviewed that publish a starting price, GoHighLevel is the 7th cheapest to start and Keap the 8th.
GoHighLevel
from $97/monthThe $97 Starter plan carries unlimited contacts and unlimited users but only 3 sub-accounts. Unlimited sub-accounts is $297, and SaaS Mode — the reason most agencies come here — is $497. Telecom and AI usage is billed on top of all three.
What works
- ✓ Unlimited contacts and unlimited users on every plan, including the $97 Starter
- ✓ $297 Unlimited lets you rebill phone and email to clients at no markup
- ✓ $497 Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup
- ✓ Ships changes constantly — the public changelog carried entries on four separate days in the first ten days of August 2026
What does not
- ✗ Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change
- ✗ Usage-based telecom and AI charges sit on top of the plan price and are not in the headline number
- ✗ SaaS Mode, the feature the agency pitch is built on, is only on the $497 tier
- ✗ Breadth costs depth — its Google Ads keyword management was capped at 40 keywords until August 2026
Keap
from $299/monthOne plan, starting at $299/month with 2 user licences. Extra users are $39/month each, contact pricing is tiered and not shown, and an implementation package is required with no price published. Three of the four lines on your invoice need a sales call.
What works
- ✓ One plan with the whole platform — no feature hunting across tiers
- ✓ CRM, email, automation and payments in a single system built for service businesses
- ✓ Text marketing included at the first tier: 500 messages and 100 voice minutes
- ✓ Annual billing is stated plainly at $2,988/year
What does not
- ✗ $299/month is the starting price, and it includes only 2 user licences
- ✗ Each additional user is $39/month on top
- ✗ The contact allowance at $299 is not stated on the pricing page — you have to ask
- ✗ Implementation services are required and no price for them is published
Who should pick which
Pick GoHighLevel if this is the thing that matters most to you:
Unlimited contacts and unlimited users on every plan, including the $97 Starter.
What most often rules it out: Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change.
Pick Keap if this is the thing that matters most to you:
One plan with the whole platform — no feature hunting across tiers.
What most often rules it out: $299/month is the starting price, and it includes only 2 user licences.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what GoHighLevel or Keap do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.