EngageBay vs GoHighLevel
EngageBay's Free Plan Allows 15 Users — Its $14.99 Paid Plan Allows 500 Contacts
GoHighLevel Pricing: What $97 Buys, and What Lands on Top of It
The short answer
- Entry price
- EngageBay does not publish a single starting price we can rank against GoHighLevel's $97/month, so we do not rank them. A zero in our data means one of two opposite things — a genuine free tier, or a product that is not sold at a fixed monthly rate at all — so calling either one "cheapest" would be wrong.
- Our rating
- 4.1/5 against 4.3/5. That gap is inside our own margin, so treat these as rated level and decide on the specifics below rather than on the score.
EngageBay
see siteFree is genuinely free for teams up to 15 members, capped at 250 contacts. Every paid tier is priced per user — Basic $14.99, Growth $64.99, Pro $119.99 — so a five-person team on Growth is $324.95 a month. The contact limits are what you buy; the per-user multiplier is what you pay.
What works
- ✓ The free plan supports teams up to 15 members, not just one user
- ✓ Free includes CRM, helpdesk, live chat, landing pages and email sequences
- ✓ Biennial billing cuts Basic to $12.74 and Pro to $101.99 per user
- ✓ Contact allowances are published per tier rather than quoted
What does not
- ✗ Every paid tier multiplies by headcount — the free plan does not
- ✗ Basic at $14.99/user allows only 500 contacts
- ✗ Growth is $64.99 per user, so five people is $324.95/month
- ✗ Free is capped at 250 contacts and 1 landing page
GoHighLevel
from $97/monthThe $97 Starter plan carries unlimited contacts and unlimited users but only 3 sub-accounts. Unlimited sub-accounts is $297, and SaaS Mode — the reason most agencies come here — is $497. Telecom and AI usage is billed on top of all three.
What works
- ✓ Unlimited contacts and unlimited users on every plan, including the $97 Starter
- ✓ $297 Unlimited lets you rebill phone and email to clients at no markup
- ✓ $497 Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup
- ✓ Ships changes constantly — the public changelog carried entries on four separate days in the first ten days of August 2026
What does not
- ✗ Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change
- ✗ Usage-based telecom and AI charges sit on top of the plan price and are not in the headline number
- ✗ SaaS Mode, the feature the agency pitch is built on, is only on the $497 tier
- ✗ Breadth costs depth — its Google Ads keyword management was capped at 40 keywords until August 2026
Who should pick which
Pick EngageBay if this is the thing that matters most to you:
The free plan supports teams up to 15 members, not just one user.
What most often rules it out: Every paid tier multiplies by headcount — the free plan does not.
Pick GoHighLevel if this is the thing that matters most to you:
Unlimited contacts and unlimited users on every plan, including the $97 Starter.
What most often rules it out: Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what EngageBay or GoHighLevel do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.