GoHighLevel vs Insightly
GoHighLevel Pricing: What $97 Buys, and What Lands on Top of It
Insightly's AppConnect Carries a $3,000 Setup Fee — Printed on the Pricing Page
The short answer
- Entry price
- GoHighLevel starts at $97/month; Insightly starts at $29/month. Insightly is $68 a month cheaper to start, and GoHighLevel is 3.3× the entry price. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- We rate GoHighLevel higher — 4.3/5 against 3.6/5.
- Price against rating
- The cheaper option is not the better rated one. GoHighLevel costs about $816 more a year than Insightly at entry — that is the size of the premium you would be paying for the higher score.
- Against the rest of the category
- Of the 8 crm sales automation tools we have reviewed that publish a starting price, GoHighLevel is the 7th cheapest to start and Insightly the 4th.
GoHighLevel
from $97/monthThe $97 Starter plan carries unlimited contacts and unlimited users but only 3 sub-accounts. Unlimited sub-accounts is $297, and SaaS Mode — the reason most agencies come here — is $497. Telecom and AI usage is billed on top of all three.
What works
- ✓ Unlimited contacts and unlimited users on every plan, including the $97 Starter
- ✓ $297 Unlimited lets you rebill phone and email to clients at no markup
- ✓ $497 Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup
- ✓ Ships changes constantly — the public changelog carried entries on four separate days in the first ten days of August 2026
What does not
- ✗ Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change
- ✗ Usage-based telecom and AI charges sit on top of the plan price and are not in the headline number
- ✗ SaaS Mode, the feature the agency pitch is built on, is only on the $497 tier
- ✗ Breadth costs depth — its Google Ads keyword management was capped at 40 keywords until August 2026
Insightly
from $29/monthCRM is $29, $49 or $99 per user a month. But Insightly is four separately priced products — CRM, Marketing, Service and AppConnect — and AppConnect states a required technical setup of $3,000 on top of a subscription that starts at $249 a month. Price the stack, not the CRM.
What works
- ✓ The $3,000 AppConnect setup fee is disclosed on the public pricing page, not in a quote
- ✓ CRM record limits are generous: 100,000 on Plus, rising to 500,000 on Enterprise
- ✓ All-in-one bundles are published at $349, $899 and $2,599 a month
- ✓ Marketing is priced per account rather than per user
What does not
- ✗ Four products with four separate price lists, three of which are not the CRM
- ✗ AppConnect requires a $3,000 technical setup in addition to $249+/month
- ✗ Every price on the page is the annual-billing rate
- ✗ Marketing Professional is $499/month for 10,000 prospects
Who should pick which
Pick GoHighLevel if this is the thing that matters most to you:
Unlimited contacts and unlimited users on every plan, including the $97 Starter.
What most often rules it out: Starter's 3 sub-accounts is the real limit — client four costs you a $200/month plan change.
Pick Insightly if this is the thing that matters most to you:
The $3,000 AppConnect setup fee is disclosed on the public pricing page, not in a quote.
What most often rules it out: Four products with four separate price lists, three of which are not the CRM.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what GoHighLevel or Insightly do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.