Woodpecker Has No Plans — You Pay $7 per 100 Prospects You Contact

Almost every tool in cold email prices seats. Woodpecker prices outcomes of the work:

Contacted prospects: $7.00 per 100

No plan names. No tier ladder. The meter is how many people you actually emailed.

And then two lines that are unusual enough to quote directly:

• Unlimited team members — free
• Unlimited email accounts — free

Read that against the rest of the category, where a competitor charges per user and gives one mail account per user, so a one-person operation running four sending addresses pays for four seats. Here, that same setup pays for zero extra seats.

If your constraint is mailboxes and people rather than volume, this pricing model is structurally cheaper — and that is a real architectural difference, not a discount.

Stated as included before any add-on:

• 16,000 emails monthly
• 4,000 stored prospects
• 4 warm-ups
• 100 Lead Finder credits
• Catch-all email address verification — free
• Unlimited team members — free
• Unlimited email accounts — free

Note the distinction between stored prospects (4,000) and contacted prospects ($7 per 100). You can hold a list without paying to have contacted it. That is the right way round — a database you have not emailed has produced nothing.

16,000 emails against 4,000 stored prospects is four sends per prospect, which lines up with a typical four-touch sequence. The allowances are coherent with each other, which is more than several competitors manage.

Ten published add-ons, and a serious sender needs several:

"Unlimited email accounts free" and "$6/month per email address" are not in conflict — connecting an address you already own is free; having Woodpecker provision one costs money. Worth reading carefully, because the two lines look contradictory at a glance and are not.

A realistic eight-mailbox setup: 8 provisioned addresses at $6 = $48, plus warm-ups on the four beyond the included ones at $5 = $20, plus integrations at $20. That is $88/month before a single prospect is contacted.

Contacting 2,000 prospects in a month:

``` 2,000 prospects ÷ 100 × $7.00 $140 provisioned mailboxes (8 × $6) $48 extra warm-ups (4 × $5) $20 integrations / API $20 ------- $228 / month ```

Against a per-seat competitor where eight sending addresses means eight seats, that comparison often lands in Woodpecker's favour — but only if you do it with your own numbers, because the variable here is prospects contacted and there it is mailboxes.

⚠️ The pricing page also displays an annual figure of "$0.01 per 100" alongside a 99% savings claim. That is not credible as rendered and is almost certainly a display fault — a 99% discount on the core meter would make the product effectively free. Do not plan against it; check the annual toggle at checkout. Every figure used above is the monthly rate.

Agency Panel: $27/month per active client.

For an agency running outbound for ten clients that is $270/month on top of prospect volume and mailboxes. It is priced per active client, which is fair — dormant accounts should not bill — but it makes client count a direct cost driver.

If your volume is unpredictable and occasionally huge, a per-prospect meter turns a big month into a big invoice. Per-seat pricing caps your downside; usage pricing does not.

If you send to a small warm list, none of this machinery applies. Sequencing infrastructure exists to solve volume you do not have.

Free unlimited team members and email accounts is a genuine structural advantage in a category that meters both, and paying per prospect contacted means a quiet month costs less rather than the same.

The add-on list is where the real bill assembles. Provisioned mailboxes at $4–$6, warm-ups at $5, integrations at $20, agency clients at $27 each. Build the whole figure with your own prospect volume before comparing — and ignore the annual "$0.01 per 100" until you have seen it confirmed at checkout.

The $7.00 per 100 contacted prospects rate, the included 16,000 monthly emails, 4,000 stored prospects, 4 warm-ups and 100 Lead Finder credits, the free catch-all verification, free unlimited team members and free unlimited email accounts, the 14-day no-card trial, and every add-on price listed above are from Woodpecker's own pricing page, checked 11 August 2026. The annual "$0.01 per 100" figure appears on that page but is not credible as displayed and is deliberately not relied on here.