One Yoast Premium Subscription Covers One Site — Price It Per Domain

Yoast states it in one sentence on its own page, and everything about the cost follows from it:

One subscription covers one site or domain.

Yoast SEO Premium is $118.80 per year, excluding VAT.

So the real question is not whether $118.80 is a fair price for an SEO plugin. It is how many domains you run.

Bulk discounts are available for multiple sites, so the higher rows come down somewhat — the page states the discount exists without stating its size. Ask for the actual figure if you run more than two sites, because it is the difference between a small annual cost and a real line item.

"$118.80 / year (ex VAT)" does real work in that sentence.

Yoast is a Dutch company, and for buyers in VAT jurisdictions the billed amount is the listed price plus local VAT — commonly 20–21% in Europe, which turns $118.80 into roughly $143. US buyers generally pay the listed figure.

It is disclosed, it is normal for an EU vendor, and it is still worth doing the arithmetic before comparing this against a US-priced competitor whose number includes no such addition. Compare like with like or the gap looks smaller than it is.

This is where Premium is better value than the headline suggests, and it is the part comparisons usually miss. The subscription includes:

• The Premium plugin
• Local SEO
• News SEO
• Video SEO
• One Google Docs add-on seat
• Academy access
• 24/7 support

Several of those are separately sold products at other vendors, and at least one of them — Local SEO — is the entire reason a local business buys an SEO plugin at all. If you would otherwise buy a local-schema tool, that bundling changes the comparison materially.

The corollary is that if you need none of them, you are paying for a bundle. A national B2B blog with no local presence, no news content and no video is buying three add-ons it will never switch on.

Subscriptions are transferable between live and staging sites.

That sounds minor and is not. Anyone who develops properly runs a staging copy, and a licence that treats staging as a second site effectively doubles the cost of doing things correctly. Yoast explicitly does not — you are not penalised for having a test environment, which is a small piece of vendor decency worth naming.

Renewal terms are not stated on the plugin page. Whether the second year costs the same as the first is exactly the thing that has caught buyers of comparable WordPress plugins, where a discounted first year renews higher.

There is no basis on this page to claim Yoast does that — the honest statement is that the figure is unstated. Check the renewal price at checkout before committing, and treat the first-year number as first-year only until you have seen it confirmed.

The free version's contents are also not detailed on this page. Yoast's free plugin is one of the most installed pieces of software on the web, and for many sites it is sufficient; that comparison simply cannot be made from the page this price came from.

If your site is not on WordPress, this does not apply — it is a WordPress plugin.

If you have no traffic yet, an SEO plugin is not the constraint. Yoast helps search engines parse pages that already deserve to rank; it does not create demand, and configuring breadcrumb schema on a site nobody visits is productive-feeling work that moves nothing.

If you run one small site and are choosing between free and Premium, install free first and upgrade when you hit something it will not do. That is a cheaper way to answer the question than reading any comparison, including this one.

Premium at $118.80 a year is reasonable for what is bundled — Local, News and Video SEO inside one subscription is more than the headline implies, and the staging transfer is a fair-minded touch.

The cost scales by domain, not by account. Count your sites, add VAT if you are in a VAT country, ask for the bulk figure above two, and confirm the renewal price before the first year ends — because that is the number the page does not give you.

The $118.80/year ex-VAT price, the "one subscription covers one site or domain" statement, the included Local/News/Video SEO plugins, the Google Docs add-on seat, academy access, 24/7 support, staging transferability and the existence of bulk discounts are all from Yoast's own product page, checked 11 August 2026. Renewal terms are not stated on that page.