Lemlist vs Mailshake
Lemlist's Plan Price Is Not the Price — Finding Each Lead Costs Credits On Top
Mailshake Gives Each User One Mail Account — So Sending Wider Means Buying Seats
The short answer
- Entry price
- Lemlist starts at $55/month; Mailshake starts at $29/month. Mailshake is $26 a month cheaper to start. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- 3.8/5 against 3.5/5. That gap is inside our own margin, so treat these as rated level and decide on the specifics below rather than on the score.
Lemlist
from $55/monthEmail is $69/month, or $55 on annual. Multichannel is $109, or $87 — and that one is per user. Then finding the people you email is a separate credit currency: 5 credits per verified email, 20 per phone number, and up to 400 for a single intent signal.
What works
- ✓ The Email plan states unlimited users, which is rare at this price
- ✓ Multichannel states unlimited emails and messages per month
- ✓ Credit costs are published per action rather than hidden in a quote
- ✓ Annual billing takes roughly 20% off both named plans
What does not
- ✗ Multichannel is priced per user, so team cost scales linearly
- ✗ Lead data is a separate spend: 1,000 credits buys only 200 verified emails
- ✗ A LinkedIn-engagement intent signal costs from 400 credits — about $4 each
- ✗ Lead-credit inclusions per plan are not stated on the pricing page
Mailshake
from $29/monthStarter is $29 a user, Email Outreach $49, Sales Engagement $99 — and billing is by how many users you buy, with each user receiving one mail account connection. Cold outreach spreads sending across many addresses, so the seat count is set by your deliverability plan, not your headcount.
What works
- ✓ Unlimited uploaded contacts on every plan, including Starter
- ✓ Email Outreach and Sales Engagement both state unlimited monthly sends
- ✓ Annual billing trims each tier: $25, $45 and $85 a user
- ✓ Add-on prices are published rather than quoted
What does not
- ✗ Each user gets one mail account connection, so extra sending addresses cost a seat
- ✗ Starter caps at 1,500 email sends a month
- ✗ Data Finder is a $19/month add-on, not included
- ✗ Agency plan pricing requires contacting sales
Who should pick which
Pick Lemlist if this is the thing that matters most to you:
The Email plan states unlimited users, which is rare at this price.
What most often rules it out: Multichannel is priced per user, so team cost scales linearly.
Pick Mailshake if this is the thing that matters most to you:
Unlimited uploaded contacts on every plan, including Starter.
What most often rules it out: Each user gets one mail account connection, so extra sending addresses cost a seat.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what Lemlist or Mailshake do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.