Metricool vs SocialBee
Metricool's Tier Name Doesn't Set the Price — Your Brand Count Does
SocialBee Charges Per Social Profile — One Brand Is Usually Five or Six of Them
The short answer
- Entry price
- Metricool starts at $20/month; SocialBee starts at $29/month. Metricool is $9 a month cheaper to start. Entry price is not total cost — check the limit that binds first on each.
- Our rating
- 4.3/5 against 4.3/5. That gap is inside our own margin, so treat these as rated level and decide on the specifics below rather than on the score.
Metricool
from $20/monthStarter is $20/month for 5 brands or $36 for 10. Advanced is $53 for 15, $85 for 25, $159 for 50. The plan name only sets the feature band — the price inside it slides with how many brands you connect, which is why quoted 'Metricool costs $20' figures rarely match anyone's bill.
What works
- ✓ The free plan manages 1 brand permanently, with 5 competitor profiles tracked
- ✓ Starter at $20/month covers 5 brands — genuinely cheap per brand
- ✓ Competitor tracking jumps to 100 profiles on paid tiers
- ✓ The full brand-count price ladder is published, not quoted on request
What does not
- ✗ Every plan has multiple prices, so a single headline figure is misleading
- ✗ The free plan caps at 20 scheduled posts a month
- ✗ Free analytics history is 30 days, which is too short to see a trend
- ✗ Users included per plan are not stated anywhere on the pricing page
SocialBee
from $29/monthBootstrap is $29 for 5 social profiles, Accelerate $49 for 10, Pro $99 for 25. The unit is the profile, not the brand — and a single business posting to Facebook, Instagram, LinkedIn, X, TikTok and Pinterest is already six. Count your profiles before you pick a tier.
What works
- ✓ Every tier states its profile count, user count and workspace count openly
- ✓ Annual billing is a straight ~16% saving: Bootstrap $290/year rather than $348
- ✓ All plans state unlimited AI content generation, with no credit meter
- ✓ Agency tiers scale to 150 profiles with published prices, no sales call
What does not
- ✗ Bootstrap and Accelerate both include just 1 user per workspace
- ✗ Six common networks exceed Bootstrap's 5-profile allowance on day one
- ✗ Team access starts at Pro ($99), where users go to 3
- ✗ Posting limits per plan are not stated on the pricing page
Who should pick which
Pick Metricool if this is the thing that matters most to you:
The free plan manages 1 brand permanently, with 5 competitor profiles tracked.
What most often rules it out: Every plan has multiple prices, so a single headline figure is misleading.
Pick SocialBee if this is the thing that matters most to you:
Every tier states its profile count, user count and workspace count openly.
What most often rules it out: Bootstrap and Accelerate both include just 1 user per workspace.
Figures come from our review of each product, checked against the vendor's own pricing page. We do not convert currencies or rank prices quoted on different billing periods — where that applies it is said above, not quietly resolved.
A third option, and what it is not
Bonfire Terminal is an AI agent that runs as a desktop app on your own machine — no cloud, nothing you type leaves your computer. It does not do what Metricool or SocialBee do, and we will not pretend it does. If either is doing its job for you, keep it.
What the $27 actually gets you→The way in is the AI Marketers Club — $27 one-time, including 21 days of access. Keeping it after that is a separate purchase; the vendor's FAQ states Bonfire Terminal starts at $5,000. We earn a commission at no extra cost to you, which is why both tools' drawbacks are printed in full above and the $5,000 is here rather than left for you to find later.